Tangle Teezer
My role at Tangle Teezer was broad, covering both design and art direction. I had the opportunity to work on a range of projects, including 360 campaigns, the development of EPD through research into future trends and colours, editorial design, digital design, and packaging.
A key responsibility of mine was leading on the creative for all Bronze campaigns, from conceptualisation to art direction and execution. These campaigns encompassed major commercial events such as Christmas and Black Friday, as well as standard EPD and NPD launches.